Seed Coating: Science or Marketing Spin?

Spin Coating of Photoresists

During spincoating, the centrifugal force of the substrate spinning with several 1.000 rounds per minute (rpm) distributes few ml of resist over the substrate. Advantages: The high resist film thickness homogeneity as well as the short coating times make spincoating the most-applied coating technique at least in microelectronics. The fact that the coated resist already lost a significant amount...

Corporate Funding of Food and Nutrition Research: Science or Marketing?

To Spin or not to Spin that is the Question : The Emergence of Modern Political Marketing

Emergence of Modern Political Marketing In November The US elections were thrown into chaos by the humble chad, a paper perforation on a punch operated ballot paper. The election campaign had cost a total of $3 billion (Washington Post, 6 November) the largest ever. Eventually George W, Bush emerged as the victor after various court rulings. He had been elected however more as a result of the e...

The Mission of Marketing Science

Introductory Comments As the new Editor-in-Chief for Marketing Science, it is a great pleasure to provide my first editorial. The objective of this editorial is to outline the strategy for Marketing Science and how it will be implemented. In particular, this editorial announces several new types of papers the journal will accept and why. Before doing so, however, we must all emphatically compli...

Engineering Marketing Science: Semantic Search

Businesses place a great deal of emphasis on cost reduction. However, with increasing inflation, the cost reduction strategy is having less impact on enhancing profits. Many companies are now focusing on operational ways to increase revenue in addition to cost reduction. This article examines the idea of using semantic-based methods to enhance the precision of Internet searchers. Achieving grea...